Abay Ethiopian Dishes is legally registered and operates in Toronto,Ontario Canada and it was born in 2018. One of the owners of Abay Ethiopian Dishes, Eden Mesganaw is the one of first Ethiopian-restaurants, cook and owner partner of Queen Of Sheba in the early 80’s in Toronto, Canada.
The Vision and Mission statement of Abay Ethiopian Dishes is to supply all Ethiopians, Eritreans, Somalis and Ethiopian-Eritrean food lovers a healthy, safe and nutritional Kulets (all hot and non-hot, spicy seasoning, foundation or base for all habesha stews or wots) It is a complete, authentic, Ethiopian and Eritreans cooking solution. Just add water and your favorite meat, legumes or vegetable, You have a tasty, filling stew. No experience is required.
The objective and goals of Abay Ethiopian dishes is to bring value to Professional Ethiopians, Eritreans, Somalis, and all North American Ethiopian Food lovers, by saving their energy, time, fridge space and money and have a product in their cupboards with over 1 year expiry date to use as soon as they want to. Abay Ethiopian Dishes Is honored and proud of this invention. Helping our community by preparing a safe, healthy, vegan, non-dairy base , saving their clients fridge space, their time, and a great wot (Ethiopian and Eritrean stew) at so much cheaper price than it cost them to prepare it, themselves in their own home.
Abay Ethiopian Dishes prepare their Kulet at a commercial kitchen in Hamilton, Ontario. The facility has federal and provincial licenses. What that means is ,the government has inspected the kitchen for cleanliness, and the environment of the facility. The staffs must have education about food and their dress code must be right and the facility must use officially approved food suppliers. The commercial kitchen works with scientist and nutritionist regularly, to confirm the description of the product, content ,the nutritional value and the expiry date of the kulet for safe consumption.
Abay Ethiopian Dishes has no competition at this time. Thus this product has a potential to be marketed internationally. We are proud to say, we invented this wonderful concept that saves healthy food lovers, money and time. The only and greatest challenge is educating very traditional people the new easy way of cooking and totally new concepts on how to cook now.
The average Ethiopian or Eritrean cook 10 pounds of onion with approximately 1 kilo of Berbere (Ethiopian hot pepper mixed and grinded together with several spices ), for hot stews or about a cup of turmeric for non-hot stews. In addition to these 3 main ingredients, fresh garlic ,ginger ,canola oil, tomato-paste and several spices are the ingredients you need to add to create this non dairy, vegan or meat base. The cooking, cleaning, chopping, shopping, grinding and packaging the kulet takes a good 5 to 6 hours. The cost of the ingredients is approximately $45.00.
Therefore (6 hours x $15.00 is $90.00).The total amount of kulet you make from 10 pounds of the onion and the rest of the ingredients is 6.5 litres. Total cost therefore is ($45.00 +$90= $135.00 )This is not even including your cost for shopping, transportation, and utilities. The goal of Abay Ethiopian Dishes is to sell this same kulet for $112.00 - a savings of 17% to the average ordinary person.
The only way we were able to achieve this is by using tecknowledge, high skilled cooks, and replacing some labor with sophisticated high scale equipments. Also we are buying the ingredients in large volume at the right season at a lower price than an individual person would
Our goal is to make Abay Ethiopian Dishes the secret sauce that makes life easy but tasty.
According to the U.S. census Bureau, 250,000 Ethiopian immigrants lived in the United States as of 2008.An additional 30,000 U.S. born citizens reported Ethiopian ancestry.
Right now united states has officially 460,000 Ethiopian -Americans. United Kingdom about 20,000, Italy about 30,000
Canada about 43000.This does not include visitors, Eritreans, all Ethiopian food lovers, or refuges
Who can benefit from Abay Ethiopian Dishes
- Retail Stores
- Single-moms and women
- Banquets, graduation parties, showers and weddings
- schools and universities,
- cafeterias, Ethiopian Restaurants
- offices, and industries
- the Millennials (especially Ethiopian born in Canadians )
- Ethiopian Restaurants food lovers
- All habeshas...Ethiopians, Somalis and Eritreans)
- All Ethnic Africa based stores
- Social media bloggers and influential Ethiopian food lovers
- meals on wheels